Coca Cola — AI Studio

We led Coke Studio’s Summer Music tour with a first-of-its-kind AI consumer engagement.

We designed a Music Festival experience to engage music fans with the Coke Studio brand, drive sampling of Coke products and connect the brand authentically to the music passion point.

Coke Studio inspires new creative collisions by bringing music together to make Real Magic. The footprint leverages fan passion and bleeding-edge AI platforms to create custom music experiences for fans to share with each other. Groups of music fans provide a few inputs to our Coke Studio interface. The system then creates wholly new music content for the group: a custom Band Name, a genre of sound, Coke- and genre-inspired visuals, and a 30-second music video.