Verizon — Super Bowl Fortnite

We created a cultural moment that drove mass awareness during Super Bowl and leveraged Fortnite to build a Super Bowl Stadium experience to demonstrate the power of Verizon 5G Built Right.

Over 40M total player visits to the Fortnite Creative Hub. Verizon 5G Stadium as a brand Featured Hub was a FIRST for Epic Games. Across both nights and across all live streams, the activation drew over 5M total views, 326K of which were driven by organic viewership on our talent’s own channels.

29 NFL players posted 66 times across their Instagram and Twitter channels, driving 4.7M additional awareness for all three live streams and 93K engagements (about half of all results came from Fortnite Creative Hub content).