Walmart — DRIVE IN

The Ask: Walmart wished to redefine experiential in the midst of the pandemic and to utilize their stores to bring entertainment to families safely.

As COVID-19 made a stronger impact in the United States, it quickly became clear that American families had few opportunities to attend an event that was safe.

Solution: Momentum worked with Walmart to create the Walmart Drive-in, a three-month tour that transformed 160 Walmart Supercenter parking lots into contact-free drive-in
movie theatres where customers were able to safely gather and watch movies curated in partnership with the Tribeca Film Festival.

The tour welcomed over 59K people and 19K+ vehicles. As for earned media results, more than 5K stories were generated from two Walmart press releases. These stories grabbed the attention from both national and local media including CNN and USA Today.