American Express — Alicia Keys: Unstaged

The Ask: American Express wanted to launch a platform for digital experiences that provided a virtual escape for Card Members around the world. So we In partner with Alicia Keys to also host a virtual album listening party in support of her new album: Alicia.

Solution: We created a three-act concert where Alicia Keys and her band performed her new album for the first time.

This wasn't an ordinary concert: the show was filmed on an XR stage that transported Alicia and her fans into an immersive, virtual world (complete with flying taxis and subway trains).

The concert was available to the general public on Alicia's YouTube channel, and Card Members could purchase an enhanced ticketed experience.