CONSUMER ELECTRONIC SHOW (CES) - GENERAL MOTORS

For years, consumers have been taught to be skeptical of climate change and electric vehicles. So when our client GM decided to make the shift from gas to electric, we were tasked with getting the average consumer on board in a unique way.

We introduced a massive all-digital CES experience called "Exhibit Zero” which presented this moment as an inflection point, for GM and the world, in the mass adoption of EVs.

We showcased over 50 pieces of original content developed exclusively for CES, featuring new technologies, GM employees and influential talent, such as Malcolm Gladwell.

Exhibit Zero welcomed over 120,000 guests, changing the way people thought about GM, their products, technologies and ability to transform the automotive industry.

Share price went up 13.8%, or $9.1B through three days of CES and GM was included in “Best of CES” roundup.