American Express Campus

Background: Covid-19 brought all our lives to a standstill, and the global business community experienced a major trauma: office closures, corporate travel bans, a mass switch to WFH accompanied by a rapid adoption of digital technologies to try and keep colleagues and customers connected.

For a brand like American Express—who prides itself on delivering exceptional service to its card members and customers—we saw an opportunity. Our belief has always been that the best business is done when the right people coming together in the right way. While technology brought people together, it wasn’t in the right way. What was missing was the experience.

Approach & Solution: Using Momentum's proprietary virtual experience platform, VXi, we created a unique, immersive and interactive virtual experience platform called Amex Campus, where businesses and business owners could access the invaluable expertise of AMEX through enriching content and best-in-class speakers as well as connect with their business community, all from the comfort of their own home.