Converse Sessions

Converse needed to make some noise in Toronto with a music moment that brought to life the global platform CREATE NEXT, a platform that inspires the next generation to pursue their passions. We created a music video series based on one simple challenge: record a full-length song and music video – in one hour. We gave local musicians all the resources they needed to step into our recording booth and showcase their musical prowess. To launch, we enlisted the help of popular beat producer DATSUNN to create four new instrumentals of varying genres that local artists could write an original song to. 30+ artist went bar for bar in a signwriting battle to highlight their skills and individual stories.