My name is Jason Alan Snyder. I am a technologist, futurist and inventor. Currently, I am the Chief Technology Officer at Craft Worldwide, a part of the McCann Worldgroup, which is owned by InterPublic Group. But the things you'll read about here are my own ideas.
I have spent the last twenty-plus years working in technology driven advertising, marketing and media companies. I have invented and developed innovative strategies, products and services with the worlds largest brands, connecting their audiences to the people and things they care about. I also lecture and publish about technology, invention, innovation and the future.
What you will find is information about me, what I do for a living, and the things I enjoy thinking about. I am really pleased to have the opportunity to share my work and thoughts with you.
The future is coming faster and faster. The growth of technology is exponential. With the exponential growth of technology comes exponential adoption. Businesses need to understand, adapt and embrace these growth and adoption cycles. Businesses pay me to develop strategies and products that help them navigate these changes.
Nothing has changed business more than technology. If we consider the tools used in advertising and marketing - billboards, posters, newspapers, radio, television, the Web, mobile phones, RFID, beacons, etc. Business has endured a great transformation in recent history. Now synthetic or virtual worlds are being built and populated. Places where millions of people are engaging in new methods of social interaction and social media consumption which include loads of commerce, advertising and marketing messaging.
Businesses need help navigating these new environments. They need expert advice and counsel about these new spaces. I provide that help. My practice areas include: Safety, security and privacy for digital products and services, social media, on-line communities, synthetic or virtual worlds, mobile applications and services, the Internet of Things (IoT), Augmented Reality (AR), Virtual Reality (VR), audience generated content, product development for digital utilities and a variety of futurist topics.
This is Luci. She is a solar light that I invented.
Humanity thrives on light. Yet, so many people live in darkness. Solar technology has the potential to illuminate the world over – on and off the grid – with affordable, clean light.
MPOWERD is a company I co-founded to create affordable micro power technologies. Luci is their first product. Luci can function in any environment on earth to produce brilliant light with zero emissions. The same light that empowers a poor child to study at night can empower you to think differently about energy.
I invented Luci to be an elegant, inflatable and waterproof solar lamp – ideal for those living, working and playing off-grid in both the developed and developing world. Luci was invented to replace dirty and expensive fuel-based lighting sources and provides up to 12 hours of light when fully charged, making her the perfect partner for outdoor activities, home décor and emergency preparedness. Luci functions as both a task lamp and a lantern and has three light levels for maximum versatility.
You can learn more about MPOWERD here.
I also invented JAGTAG. This image recognition system required no software, download, or mobile web access on the handset. In fact, it pre-dated smartphones and the iPhone by several years. My invention used images from a camera enabled feature phone and Multimedia Messaging Service to send and receive content. The system reached every mobile phone capable of text messaging in the United States and JAGTAG’s uses included marketing messages, workforce management, mobile payments, and mobile customer relationship management. JAGTAG was the first mobile technology enhancement to the print version of the Sports Illustrated swimsuit edition. It was also used for the first mobile 2D code advertisement by brands like Nike, Inc. The foundation for the JAGTAG technology and functionality came from an intellectual property portfolio I created. Those ideas and patents form the basis of today's mobile marketing ecosystem, many augmented and virtual reality technologies like Google Glass, as well as many aspects of the Internet of Things. You can learn more about my inventions here.