VERIZON — PAY IT FORWARD

When the lockdown cancelled dozens of planned music festivals and artist activations, our Verizon clients challenged us to “lead the way and not go dark.”

We developed #PayItForwardLIVE, a weekly livestream starring the biggest names in music performing live from their living rooms, with donations going to small businesses.

Powered by BlueJeans - broadcasts aired live on Twitter, Twitch, Yahoo, XM Radio, AXS TV and FiOS1 with an average of 4M+ views per event.