SAP NBA GM SCHOOL

SAP wanted to prove that data is the new language of sports. In partnership with the NBA, we worked with SAP to create GM School. A full-length reality show on NBA TV to discover the next NBA front office genius.

We invited four NBA fanatics to compete to build their best team and gave them access to all the SAP data and analysis the pros get. Every decision was judged by real NBA experts and general managers and the winner landed a job in a real

NBA franchise.

Results included 1.6M views and 190M media impressions. The 1 hour pilot became a two season (so far!) show on Turner Network.