LEADERSHIP SUMMIT - ABM INDUSTRIES

We created an impactful physical and virtual experience to roll out the company’s ELEVATE strategy and five-year roadmap with senior leaders.

By blending polished digital content with engaging, in-person activation kits sent to leaders’ homes, ABM’s livestreamed summit across the US and UK brought colleagues together in new ways.

Focus areas included:

• An ELEVATE-supporting thematic (The Guide Mentality)

• Blending new & existing ABM content into the summit • Producing recorded presentations for senior leaders • Developing scripts and creative communications

• Securing guest speakers

• Managing digital integration and technology