Coca Cola — Infinite Potential Zero Limits

We transformed Sprite’s Black Panther partnership into a deep and engaging virtual content experience. Sprite Zero Sugar sought an end-to-end commerce campaign for its partnership with Marvel’s Black Panther: Wakanda Forever that would build brand love with Sprite’s core audience and drive sales of Sprite Zero Sugar.

We created Infinite Potential. Zero Limits to empower Sprite consumers through the journeys of people just like them, deploying inspirational content and practical resources that not only built excitement for the film, but also for the possibilities that lie ahead. Shoppers scanned Sprite Zero Sugar to launch an immersive AR experience that matched shoppers with creators from the Wakanda Forever film. The creators shared “Origin Stories” introducing specialties like production design and storyboard artistry, with a focus on how these multicultural professionals translated their talents into successful careers in film.