I will be speaking on a panel at the OMMA Social conference Thursday, June 17th in NYC with some folks from Foursquare, Nielsen, SCVNGR and Microsoft about "How Mobile Social will Change Commerce"  

The most magical marketing environment for anyone with something to sell would be one that marries the right person, with the right place, with the right product with the right time. But this is no longer a dream. Suddenly, we’re at a point where all of those things can be brought together, with social as the glue connects them. With more and more social activity taking place on mobile, and companies such as Facebook and Google now embracing QR codes, which create a shorthand in which profile data could be read by merchants at the point of sale, the era of in-store customized marketing is almost upon us. What will it look like? And is the early success of companies such as Foursquare indication that portable social profiles are the wave of the future?   

The panel will be moderated by Erik Sass from MediaPost.

Other panelists joining me will be:

Eric Friedman, Director of Client Services, Foursquare
Paul Kultgen, Director Mobile Media and Advertising, Nielsen
Chris Mahl, SVP, Chief Brand Alchemist, SCVNGR
Erin Wilson, Mobile Sales Specialist, Microsoft Advertising

http://bit.ly/OMMA_Social - #OMMASocial