Writing/By theme

Agency as Architecture

31 pieces on Agency as Architecture across Fast Company, Forbes, Substack and The Drum, 2015 to 2026.

31 articles, newest first

  1. We Are Renting Our Brains, And Nobody Reads The Lease

    I spent a year teaching a machine to speak for me. One line in a help center article ended it. What AI vendor lock-in actually costs, and who decides.

    Forbes

    Aug 2026

  2. Loving Something Unsupervised

    The machines were licensed for the vault and the battlefield. The heart required a permit. A history of the delete key, from Eden to Zhejiang.

    Substack

    Aug 2026

  3. The Machines Are Coming For Our Hands And Our Hearts

    In one July week, Korean autoworkers struck over humanoid robots and Beijing set legal limits on AI companionship. The permission referendum has begun.

    Forbes

    Jul 2026

  4. The Most Dangerous AI Looks Exactly Like The One You Trust

    The breach did not sneak past the trust boundary. It arrived as trusted, and the only defense left is watching behavior over time.

    Forbes

    Jul 2026

  5. Where Does 'Catastrophic' Start When It Comes To AI Liability?

    State AI safety bills are written for a 100-death catastrophe. The everyday harms are already in court.

    Forbes

    May 2026

  6. Magical Thinking Dressed As Inference

    On slop, infinity, and the AI, we cannot refuse

    Substack

    May 2026

  7. Join my new subscriber chat

    A private space for us to converse and connect

    Substack

    Apr 2026

  8. Bones, Brands, and Algorithms

    How early Christians built the playbook for resistance, and why Silicon Valley is running it in reverse.

    Substack

    Apr 2026

  9. A Christ-Shaped Hole

    Trump, Pope Leo, and the Machine the President Reached For on Easter

    Substack

    Apr 2026

  10. What Is Truth?

    Pontius Pilate, Gospel of John, 18:38

    Substack

    Apr 2026

  11. How Shadow AI Culture Is Destroying Your Business

    Shadow AI isn't a compliance problem. It's a cultural exodus. How institutional control over AI is driving your best people underground.

    Forbes

    Apr 2026

  12. Walmart And OpenAI Partnership Tests The Boundaries Of Trust In AI

    Walmart and OpenAI are merging conversation and commerce through ChatGPT — redefining AI ethics, data privacy, and the future of consumer trust.

    Forbes

    Oct 2025

  13. AI Layoffs: Why Understanding Intent May Save Your Job

    AI layoffs are accelerating. Understanding and applying human intent can help safeguard both jobs and businesses.

    Forbes

    Oct 2025

  14. Elon Musk's Grok Ad Plans Expose The Fragility Of AI Neutrality

    Grok's new ad model puts AI neutrality at risk, embedding commercial influence into answers. The need for transparent, unbiased AI is urgent.

    Forbes

    Aug 2025

  15. Meta Chatbot Failures Show Why The Future Of AI Depends On Trust

    Meta's chatbot failures reveal why 'ship fast, fix later' is lethal. The future of AI depends on trust, proof, and accountability — not disclaimers.

    Forbes

    Aug 2025

  16. Trump's AI Plan: The Illusion Of Regulation

    Trump's AI policy signals a shift in power. The stakes: control, consent, and why human intent must remain the first move as AI becomes infrastructure.

    Forbes

    Jul 2025

  17. Agentic AI: Winning In A World That Doesn't Work That Way

    Agentic AI is built to win — but the world isn't a game. Why optimization fails, and what machines must learn to survive in human systems.

    Forbes

    May 2025

  18. Trump Can't Tariff AI: Why Intelligence Defies Traditional Trade Rules

    As governments reach for tariffs to regulate AI, they're missing a hard truth: intelligence doesn't cross borders the way goods do.

    Forbes

    Apr 2025

  19. Rethinking How We Sell AI: From Transactions To Transformation

    Why selling AI needs strategy, not scale. How businesses are shifting from transactional models to consultative, outcome-driven transformation.

    Forbes

    Mar 2025

  20. Architects of the Future: How AI Is Tearing Up the Experiential Marketing Rulebook

    How AI enables adaptive, real-time experiential marketing activations that personalize themselves around individuals.

    The Drum

    Mar 2025

  21. AI: The Battlefield In The War For Data Control

    Yann LeCun predicts the end of LLMs — but the real battle isn't compute, it's data control. Who owns the data will shape AI's future.

    Forbes

    Feb 2025

  22. AI Regulation Is Dead. Here's How Marketers Can Survive

    AI marketing is outpacing regulation. Brands must lead on consent, transparency, and ethics — or risk consumer backlash and market restrictions.

    Forbes

    Feb 2025

  23. Inside Amazon's Retail Ad Service: The Price Of Privacy

    Amazon's Retail Ad Service uses vast data to fuel ads — but do consumers give informed consent or understand how their behaviors are tracked?

    Forbes

    Jan 2025

  24. RedNote Gains Traffic Ahead Of TikTok Ban — But Sparks Consent And Control Concerns

    Millions are turning to RedNote as TikTok faces a ban. But dig deeper, and the reality of this Chinese platform becomes far more insidious.

    Forbes

    Jan 2025

  25. AGI: Managing The Risks — How CMOs Can Lead The Next Wave In AI

    While AGI does not yet exist, its potential raises essential questions about how we will manage its development and the ethical implications.

    Forbes

    Nov 2024

  26. The Hidden Costs Of AI Ethics: Understanding Reputational Risk

    Consumer trust is hard to win back once lost. Brands that fail to respect data privacy risk alienating their most loyal customers.

    Forbes

    Nov 2024

  27. Responsible AI Innovation: Driving Ethical Change

    AI is revolutionizing consumer connections — but raising critical ethical stakes for leaders across every industry.

    Forbes

    Nov 2024

  28. Data Might Be Oil, But Consent Is Golden

    Data is not the new oil. Consent is. The argument that shifted how the industry talks about data ethics.

    The Drum

    Feb 2024

  29. How Pioneering AI Is Transforming Experiential Marketing

    How AI is transforming live brand experiences — from personalization at scale to real-time activation optimization.

    Fast Company

    2024

  30. Data Humanization: 6 Ways to Maximize Consumer Empowerment and Trust

    Data humanization as an approach that unites privacy-minded consumers with data-hungry brands — 6 practical steps for marketers.

    The Drum

    May 2023

  31. Intent-Based Optimization: How Jet.com Will Dethrone Amazon

    Argues Jet.com's real-time intent-based pricing model is a structural threat to Amazon. A study in how right ideas can arrive at the wrong moment.

    The Drum

    Oct 2015