Writing/By theme
Agency as Architecture
42 pieces on Agency as Architecture across Adweek, Authority Magazine, Fast Company, Forbes, Inventors Digest, LinkedIn Pulse, Substack, The Drum and Zenodo, 2015 to 2026.
42 articles, newest first
We Are Renting Our Brains, And Nobody Reads The Lease
I spent a year teaching a machine to speak for me. One line in a help center article ended it. What AI vendor lock-in actually costs, and who decides.
Forbes
Aug 2026
Loving Something Unsupervised
The machines were licensed for the vault and the battlefield. The heart required a permit. A history of the delete key, from Eden to Zhejiang.
Substack
Aug 2026
The Machines Are Coming For Our Hands And Our Hearts
In one July week, Korean autoworkers struck over humanoid robots and Beijing set legal limits on AI companionship. The permission referendum has begun.
Forbes
Jul 2026
The Most Dangerous AI Looks Exactly Like The One You Trust
The breach did not sneak past the trust boundary. It arrived as trusted, and the only defense left is watching behavior over time.
Forbes
Jul 2026
Forty Blind Minutes A Day
This week the House voted to make daylight saving time permanent: the invented hour, kept forever. Your brain has been running the same scam three times a second for your entire life.
Substack
Jul 2026
The Summer the Machines Stopped Saying No
A free tool strips AI of its ability to say no. I've shipped ungated technology before. Here's what I learned.
Substack
Jul 2026
The Verification Inversion
As intelligence gets nearly free, value moves to the one thing a model cannot verify for itself: whether its data is true.
LinkedIn Pulse
Jun 2026
The Hat Comes Back
Cowboy hats, vinyl, and the coming premium on being human.
Substack
Jun 2026
AI: The New Eraser
Keynote coverage from IPWatchdog LIVE 2026. JAS argued AI does not remember — it confabulates. 38% of web pages from 2013 are gone. 50% of Supreme Court URLs are dead links. 2 billion people a month treat AI confabulations as fact. 174% spike in AI patent slopplications. The tools of erasure have become invisible.
Inventors Digest
2026-05-31
Where Does 'Catastrophic' Start When It Comes To AI Liability?
State AI safety bills are written for a 100-death catastrophe. The everyday harms are already in court.
Forbes
May 2026
Magical Thinking Dressed As Inference
On slop, infinity, and the AI, we cannot refuse
Substack
May 2026
I Build AI for a Living. Then I Walked Eight Miles of Tunnels Beneath Rome.
A Catholic technologist on privacy, resistance, and why the future of human identity is going underground
Substack
Apr 2026
Join my new subscriber chat
A private space for us to converse and connect
Substack
Apr 2026
Bones, Brands, and Algorithms
How early Christians built the playbook for resistance, and why Silicon Valley is running it in reverse.
Substack
Apr 2026
The Ghost in the Training Data
On Jesus, Foundation Models, and the Moral Architecture You Can’t See
Substack
Apr 2026
A Christ-Shaped Hole
Trump, Pope Leo, and the Machine the President Reached For on Easter
Substack
Apr 2026
What Is Truth?
Pontius Pilate, Gospel of John, 18:38
Substack
Apr 2026
The Data Trust Index: A Multidimensional Framework for Evaluating Health Data Integrity in AI Systems
Formal academic preprint introducing the DTI — a scoring system assigning a continuous integrity score (0-100) to health data records across eight dimensions before AI inference. Published on Zenodo (DOI-assigned, Google Scholar indexed). Validated on 105,000 oncology records via imaware; reduced data preparation time from three weeks to two hours.
Zenodo
Apr 2026
How Shadow AI Culture Is Destroying Your Business
Shadow AI isn't a compliance problem. It's a cultural exodus. How institutional control over AI is driving your best people underground.
Forbes
Apr 2026
Walmart And OpenAI Partnership Tests The Boundaries Of Trust In AI
Walmart and OpenAI are merging conversation and commerce through ChatGPT — redefining AI ethics, data privacy, and the future of consumer trust.
Forbes
Oct 2025
AI Layoffs: Why Understanding Intent May Save Your Job
AI layoffs are accelerating. Understanding and applying human intent can help safeguard both jobs and businesses.
Forbes
Oct 2025
Elon Musk's Grok Ad Plans Expose The Fragility Of AI Neutrality
Grok's new ad model puts AI neutrality at risk, embedding commercial influence into answers. The need for transparent, unbiased AI is urgent.
Forbes
Aug 2025
Meta Chatbot Failures Show Why The Future Of AI Depends On Trust
Meta's chatbot failures reveal why 'ship fast, fix later' is lethal. The future of AI depends on trust, proof, and accountability — not disclaimers.
Forbes
Aug 2025
Trump's AI Plan: The Illusion Of Regulation
Trump's AI policy signals a shift in power. The stakes: control, consent, and why human intent must remain the first move as AI becomes infrastructure.
Forbes
Jul 2025
AI Isn't Conscious. But It Knows How to Play Us.
AI does not need consciousness to play us. Philosophy and physics, not computer science, teach you to see it clearly.
LinkedIn Pulse
May 2025
Agentic AI: Winning In A World That Doesn't Work That Way
Agentic AI is built to win — but the world isn't a game. Why optimization fails, and what machines must learn to survive in human systems.
Forbes
May 2025
Jason Alan Snyder Of SuperTruth On Pushing the Boundaries of AI
Profile interview on AI ethics, data quality, and the SuperTruth mission. Five principles for shaping AI's future with human judgment and consent at the center.
Authority Magazine
Apr 2025
Trump Can't Tariff AI: Why Intelligence Defies Traditional Trade Rules
As governments reach for tariffs to regulate AI, they're missing a hard truth: intelligence doesn't cross borders the way goods do.
Forbes
Apr 2025
Rethinking How We Sell AI: From Transactions To Transformation
Why selling AI needs strategy, not scale. How businesses are shifting from transactional models to consultative, outcome-driven transformation.
Forbes
Mar 2025
Architects of the Future: How AI Is Tearing Up the Experiential Marketing Rulebook
How AI enables adaptive, real-time experiential marketing activations that personalize themselves around individuals.
The Drum
Mar 2025
AI: The Battlefield In The War For Data Control
Yann LeCun predicts the end of LLMs — but the real battle isn't compute, it's data control. Who owns the data will shape AI's future.
Forbes
Feb 2025
AI Regulation Is Dead. Here's How Marketers Can Survive
AI marketing is outpacing regulation. Brands must lead on consent, transparency, and ethics — or risk consumer backlash and market restrictions.
Forbes
Feb 2025
Inside Amazon's Retail Ad Service: The Price Of Privacy
Amazon's Retail Ad Service uses vast data to fuel ads — but do consumers give informed consent or understand how their behaviors are tracked?
Forbes
Jan 2025
RedNote Gains Traffic Ahead Of TikTok Ban — But Sparks Consent And Control Concerns
Millions are turning to RedNote as TikTok faces a ban. But dig deeper, and the reality of this Chinese platform becomes far more insidious.
Forbes
Jan 2025
AGI: Managing The Risks — How CMOs Can Lead The Next Wave In AI
While AGI does not yet exist, its potential raises essential questions about how we will manage its development and the ethical implications.
Forbes
Nov 2024
The Hidden Costs Of AI Ethics: Understanding Reputational Risk
Consumer trust is hard to win back once lost. Brands that fail to respect data privacy risk alienating their most loyal customers.
Forbes
Nov 2024
Responsible AI Innovation: Driving Ethical Change
AI is revolutionizing consumer connections — but raising critical ethical stakes for leaders across every industry.
Forbes
Nov 2024
Data Might Be Oil, But Consent Is Golden
Data is not the new oil. Consent is. The argument that shifted how the industry talks about data ethics.
The Drum
Feb 2024
How Pioneering AI Is Transforming Experiential Marketing
How AI is transforming live brand experiences — from personalization at scale to real-time activation optimization.
Fast Company
2024
Data Humanization: 6 Ways to Maximize Consumer Empowerment and Trust
Data humanization as an approach that unites privacy-minded consumers with data-hungry brands — 6 practical steps for marketers.
The Drum
May 2023
4 Ways to Catch Robots' Attention With Your Marketing
Practical guidance for optimizing marketing to be discovered and acted upon by algorithmic systems — written when this was still a novel idea.
Adweek
2016
Intent-Based Optimization: How Jet.com Will Dethrone Amazon
Argues Jet.com's real-time intent-based pricing model is a structural threat to Amazon. A study in how right ideas can arrive at the wrong moment.
The Drum
Oct 2015